People think that email marketing strategy is irrelevant for digital marketing, just as letter-writing initiatives are defunct. That is a fallacy. In reality, mailer marketing is very much a part of the present, and when done correctly, it can make your firm millions of dollars. However, the good news is, not everything there is out there about email marketing is true. Digital marketing Virginia Beach firms strongly recommend businesses to incorporate email marketing into their strategy.
Myth 1: Email marketing is no longer effective.
It’s straightforward. Email marketing is effective. We don’t need to prove anything; the figures speak for themselves.
On average, email marketing generates a 4,300 percent return on investment. Before posting on social media, the headlines, or the website, 58 percent of individuals check their email.
Fragmented marketing can boost income by up to 760 percent.
MYTH 2: Distributing Emails Irritates Your Readers
When a customer signs up for newsletters, it suggests they are interested in receiving them. In fact, distribute your emails frequently enough for them to remember why they were intrigued with your company or publication in the first place.
If your consumers are becoming irritated with you, you might try reducing the number of emails you send. However, the sheer amount of emails is unlikely to be the source of the problem.
We don’t advocate sending emails more than once a month, at the very least.
MYTH 3: When sending campaigns, there is just one “best time.”
Sending marketing emails during regular office hours is standard procedure. On the other hand, some individuals strive to condense the timeframe too, say, 3 p.m. every Wednesday of each month. It isn’t necessary to be that detailed.
The numbers show that the most productive days of the week are Tuesdays to Thursdays. Technically, Thursday is the best day, although the discrepancy is slight. The optimal time of day depends on the measure you’re tracking; for example, the average engagement rate was at 8:00 a.m., but the greatest click-through rate was at 5:00 p.m.
Our recommendation is to acquire your own statistics yourself based on the results for Virginia Beach IT companies. Your company is unique; don’t cut corners or assume that what works for others will work for you.
Ultimately, you want your messages to pop out in the cluttered inboxes of your clients. Changing the time (within reason) might really assist with this.
MYTH 4: A Massive Email List Is Required
Let’s start with the facts before moving on to the myth. Is it beneficial to have an extensive email list? Of course, and expanding your master list should be a priority.
However, is it necessary to delay email marketing until you have 1,000 or more emails? No! How about you just add emails from the internet or buy email lists? Definitely don’t do this.
The common misconception is that the quantity of your catalog is the end-all. In actuality, the value of 1) your advertisements and 2) the addresses on your list matter far more than the sheer number of inboxes you wind up in.
Use email campaigns to your advantage. Do not be hesitant to send emails. It’s fine to send them on days other than Tuesday. In your opening sentence, say what you intend to communicate. Also, don’t wait until you have a large number of emails before you start email marketing.